Jan Torstenson
Founder, CEO

+46-706-68 55 73

jan@brandspot.com

Jan Torstenson took the initiative to start Brandspot together with Pierre Tinnerholm in 2007. Before he became an entrepreneur he worked as  the Marketing Director at SEB. During his position at SEB he also worked as the overall project manager for Team SEB in the Volvo Ocean Race (2001-2002) and SEB:s 150-years anniversary 2006. Jan is also chairman of the Royal Swedish Yacht Club, KSSS Communication committee.

Martin Sohtell

Partner

+46-708-80 58 84

martin@brandspot.com

Martin has during his career built a vast experience in strategic marketing and he has worked with numerous projects ranging from World sporting events to marketing and branding development for corporations, events, regions and cities. He has been in the business both as entrepreneur and in strategic positions within organisations as for example Business Region Göteborg and The Royal Gothenburg Yacht Club (GKSS). Martin is also a greatly requested moderator, sports commentator and public speaker.

Wilhelm Biörck

Senior Consultant

+46-703-49 15 41

wilhelm@brandspot.com

Wilhelm Biörck has brought a new business concept to Brandspot, called Brandspot Concepts & Entertainment. The concept aims to create tailor made partnerships between companies and the entertainment industry. The aim is to establish collaborations between companies in Film & TV production, sports teams and athletes with different kinds of events and music artists. Wilhelm has made a career journey from stock broker at Carnegie, through Mediaedge:cia as international project manager, and most recently as Sales and Marketing manager at Nordea with focus on business development.

Patrik Hermansson

Project Manager

+46-735-07 04 17

patrik@brandspot.com

Patrik brings social media expertise and a heavy interest and network within sports to the Brandspot team, as well as an excellent skill in keeping an event together. During the past five Match Cup Sweden events he has learned everything there is to know about hospitality, branding and event logistics, where he's had responsibilities alongside his studies at Gothenburg School of Economics from which he graduated 2010.

Carolin Olofsson

Hospitality Manager

+46-763-14 17 64

carolin@brandspot.com

Carolin Olofsson has a passion for structure and logistics in addition to a natural talent for service. With previous experience as project manager at TV4's marketing department, she is perfectly suited to take on the service and hospitality at Brandspot, making sure all sponsors’ needs and wishes related to our clients’ and our own events are fulfilled. The hospitality function is a complex area and covers everything from housing to bookings of activities and parking. As an extra bonus she just finished a degree in Public Relations.

Magnus Jarkvist

Production Manager

+46-702-07 46 26

magnus@brandspot.com

Magnus, an entrepreneur who always ensure deliveries. During his carrier Magnus have developed and organized events as well as developed several brands. Within his own company, Magnus created and established different brands on the market. Magnus has been active in The Royal Gothenburg Yacht Club (GKSS) both as an elite sailor, and as employee working with training and match racing.

Frida Seldén-Bengtsson

Event Coordinator

+46-735-88 47 01

frida@brandspot.com

Frida bengtsson has despite her young age many years of experience within the world of sailing. She started off her career teaching sailing, continued by running the youth activities of the Royal Gothenburg Yacht Club and participating in the decision-makings of the organization by acting as a board member for several of the club's committees. While still at school, she started her own company developing a computer-game teaching young kids how to sail. Besides studying Business, Frida also worked as a project assistant for the Match Cup Sweden '11 event before joining Brandspot in 2012.

Alexandra Jerselius

Senior PR & Media Consultant

+46-704-10 21 04

alexandra@brandspot.com

Alexandra is a PR-specialist with more than 10 years experience in the field of PR and alternative marketing. As a PR-consultant she is used to manage PR-activities for different businesses and companies of varying sizes, towards B2C and B2B. The assignments range from traditional PR to pioneering marketing activities. Alexandra has worked close with a wide variety of companies, for example Svenska Spel, Spendrups Bryggeri AB, Ticket Travel Group, IBM, Fujicolor, Lavazza, djuice, SAS Institute, Johnson & Johnson Vision Care and Apollo.